Transparency And Securing The Supply Chain

  1. Profile proxy activity in order to start modeling legitimate behavior

  2. Catalogue more ad signals to better identify app spoofing across OTT and In-App

  3. Collect IPv6 addresses from dual-stack supported interfaces to identify fraud more accurately

  4. Swift adoption of app-ads.txt and wider implementation of VAST 4.1 to reduce spoofing

  5. Work to develop a User Agent & Bundle ID naming standard in OTT that is as consistent as possible