Gen Z Pulls Back From Social Media Amid Mental-Health Concerns

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Studies that show a dramatic rise in the number of teenagers diagnosed with depression, especially girls, associated with social media have led to a crackdown aimed at protecting kids. Gen Z consumers, generally the group born between 1997 and 2010, grew up on social media and in many cases are turning away from it, according to research from trade group VAB.

“Gen Z is pulling back from social media to protect their mental health, choosing more fulfilling, offline activities for connection and a break from negativity,” the report said. “To escape the toxicity of social media, more positive, real-life shared experiences are gaining popularity as Gen Z seeks tangible and more sociable activities.