Filling Entirety Of Stream Complicates Programmatic Ad Delivery
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Digital display advertising pioneered the processes of automating ad delivery, helping companies like Google to reap billions of dollars by running auctions for advertising inventory. The next frontier for digital advertising is on connected television, whose processes are considered more complex, as a report by Comcast’s FreeWheel explains.
“Programmatic for premium video is much more complex than for display ads, thanks to multiple demand channels, a different ad experience, and a finite pool of inventory,” the report says. “The strategies used for programmatic display do not carry over to premium video.”
