Black Superfans Of Sports Are Most Likely To View Related Commentary
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Among the 48.2 million Black consumers in the United States is a significant portion of not only sports fans, but “superfans” who are the heaviest viewers of televised sports events, according to a report on Black consumers by researcher Nielsen.
It found that 9% of Black superfans are regular viewers of sports commentary, compared with 7% of the total population of superfans and only 2% of the general population of U.S. consumers. This propensity to watch commentary, including on traditional linear television and streaming, is significant for brands that seek to reach Black consumers.
It found that 9% of Black superfans are regular viewers of sports commentary, compared with 7% of the total population of superfans and only 2% of the general population of U.S. consumers. This propensity to watch commentary, including on traditional linear television and streaming, is significant for brands that seek to reach Black consumers.
