TV's Advertising Power Is Still Fading, Study Finds
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TV advertising may still command billions in ad spend, but its power to capture attention and drive consumer action has diminished significantly over time, according to a new report by Media Dynamics Inc. The analysis traces TV’s shifting ad impact from its early days in 1955 through the fragmentation of the cable era and into today’s streaming-heavy, second-screen landscape -- where ad recall and viewer engagement have reached new lows.
