Extended Reality (XR) Playbook

While VR uses a device to place the user ‘within’ an experience, AR enables the placement of virtual objects onto ‘real’ environments. Mixed Reality (MR) further combines the real and virtual worlds enabling both realities to interact with each other. XR is the convergence of AR, VR and MR, further accelerating the potential to create wholly new environments in combination with artificial intelligence, machine learning, haptics, biometrics, and spatial computing. The opportunity of integrating technologies and platforms is much bigger than the sum of their parts.