Media Agency Compensation Practices


Those ANA members who have not yet updated their media agency contracts to address agency volume rebates, bonuses, and transparency issues should do so. The ANA, in conjunction with its general counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement (Version 2.0) which can be used by advertisers in developing their own agency agreement. Additionally, those members receiving no or only partial cost details on their agency programmatic costs should request full detail to ensure confirmation of where their media investment dollars are going.