The Changing Face Of Executive Reputation


Using digital media to research the reputations of colleagues, other industry executives and/or thought leaders has become a common practice among America's Fortune 1000 organizations and LinkedIn has emerged as the dominant place to do it, according to findings of the 2019 edition of an annual report from Qnary provided exclusive to Research Intelligencer.

The 2019 Executive Reputation Research Study, the third in an annual study conducted by Qnary to understand the role digital media plays in shaping the reputations, esteem, presence and value of executives -- and by default, their corporations -- found that LinkedIn is now the go-to source for researching others among 92% of corporate executives, leading No. 2 Google (52%) and No. 3 Twitter (50%) by a wide margin.