What Consumers Think of Loyalty & Reward Programs

A loyalty program’s value proposition needs to include elements of discounts or free products to drive ongoing participation, but surprises and other benefits should be used as differentiators that drive emotional loyalty and true brand connection.

From a rewards perspective, consumers similarly enjoy free products, discounts/offers, and free samples or services best. It’s also important to note that 41% of consumers like chances to win prizes, and 32% love to receive surprises from the brand.