2020 Media Trends & Predictions

This year our experts have identified 12 trends and predictions that are poised to impact the media industry landscape in the coming year. They fall into three main themes: the technology trends transforming the media landscape; the spaces that brands can credibly occupy; and the context and catalysts for change. In each, we offer an overview of the implications for media measurement and effectiveness. As ever, these are intended to be practical and useful, designed to support your thinking and activity in 2020.