SHARE OF EAR Q3 2019: AM/FM RADIO CONTINUES TO LEAD THE AD-SUPPORTED PACK

AM/FM radio leads ad-supported audio among major buying demos

For advertisers, focusing on ad-supported audio’s share provides a better picture of the platforms where audio ads can run. From 18-34 Millennials to Boomers, AM/FM radio accounts for over half of all ad-supported audio time spent. AM/FM radio’s ad-supported share grows with age.