SHARE OF EAR Q3 2019: AM/FM RADIO CONTINUES TO LEAD THE AD-SUPPORTED PACK
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AM/FM radio leads ad-supported audio among major buying demos
For advertisers, focusing on ad-supported audio’s share provides a better picture of the platforms where audio ads can run. From 18-34 Millennials to Boomers, AM/FM radio accounts for over half of all ad-supported audio time spent. AM/FM radio’s ad-supported share grows with age.
