Super Bowl LIV - The Numbers

Final confirmation of ad pricing for Super Bowl LIV is not yet available, but Kantar Media’s preliminary estimate of total ad expenditures from in-game spots is $435 million. This would set a record surpassing the $419 million of spending in the 2017 game. When expenditures from pre-game and post-game programming are tabulated and included, the total revenue for the event should surpass $500 million.