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Mobile Ad Creative Index

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The advancement of ad tech and the evolution of creative ad formats provide the catalyst for a new phase of in-app advertising, innovation and growth. In 2019 alone, app store intelligence provider App Annie predicted the number of apps using in-app advertising to reach new users would grow by 60%. It's an exciting dynamic that will drive the total value of in-app advertising to an all-time high of $201 billion by 2021.