The time is now to prioritize the mobile in-app video experience.
Almost all mobile programmatic ad spending comes from apps. In the age of mobile, and now video, buyers are attracted to in-app video experiences that can reach a steady stream of engaged audiences.
As media shifts towards more interactive, dynamic formats, publishers who are poised in-app are primed to capture the growing ad revenue opportunity. To provide optimum viewing experiences and maximize ad efforts, it is important for publishers to ensure high quality inventory standards and for advertisers to tailor campaigns at welcomed levels of ad engagement to the right audiences.