Streaming Approaching One Quarter Of Total TV Usage
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Streaming's share of total TV usage has been inching up week-to-week so far during the pandemic crisis, according to a special report released today by Nielsen. The report, "Streaming TV Update: Key Trends During COVID-19," analyzes the past four weeks of streaming minutes as a share of total TV usage in households capable of receiving streaming services (84% of U.S. TV households).
