ARF: American Sentiment For A 'Return-To-Normal' Deteriorates

The percentage of Americans who believe things will return to normal this summer continues to decline, a sign of pessimism about the COVID-19 pandemic. The percentage of people who expect a return to normalcy by June fell to 46% in an April 2-4 tracking survey by Ipsos, down from 64% in mid-March. That was one of the central data points presented by Ipsos Public Affairs President Cliff Young during the Advertising Research Foundation's virtual "Town Hall" Thursday on COVID-19's impact on "Public Attitudes, Emotions and Values."