WFA Report Finds Many CMOs Not Yet Started, Or Just Beginning, Digital Transformation

The World Federation of Advertisers’ (WFA) “Marketing Transformation: Delivering The FutureFit Organization“ report, conducted by Dentsu Schema, discovers 44% of CMOs describe their organization’s marketing transformation as not yet or just beginning. The report also pinpoints five critical differences between marketers that have made gains and those still in the initial stages.