Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad Dollar

Interactive Advertising Bureau’s (IAB) and PwC’s “Internet Advertising Revenue Report” reveals the pie is not equally divided when it comes to digital ad spending. According to the report, the top 10 digital platforms took in roughly 80 cents of every digital ad dollar and grew even more significant due to the overall ad spending growth in 2020.