Gaming To Drive Gains In Time Spent With Media, Technology


According to Activate Consulting’s “Activate Technology & Media Outlook 2022” report, the pandemic has changed people's media consumption behavior.  In 2020 their technology and media consumption increased 6.1% to roughly 13 hours and 11 minutes per day. Growth is expected to continue with gaming leading the way at 2.8%, audio 1.1%, and messaging and social media 0.4%, for a total expansion of 0.4% yearly until 2025.