Retail Media Sales To Hit $50 Billion In 2022, Led By Amazon

Forrester Research anticipates total advertising revenue for online marketplaces and store chains will increase to 50 billion worldwide in 2022 as more retails expand their digital media sales. The report, "Predictions 2022: Media And Advertising,"  relays most of the ad revenue will come from Amazon's because of their seamless buying experience for consumers and advertisers. The consulting firm reports close to a dozen other retailers selling $250 million to $1 billion in advertising a year.