CIMM/ARF Updates Lexicon As Technology Reshapes Media Market
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The Coalition for Innovative Media Measurement (CIMM) and Advertising Research Foundation (ARF) has issued the fourth edition of their lexicon with over 4,000 terms and definitions, including broader categories for converged television, streaming media, addressable advertising, dynamic ad insertion, virtual reality, artificial intelligence, and social media, along with other subject matters.
