Consumer Preference For Eco-Friendly Brands Shapes Views On Advertising

Dentsu International and Microsoft Advertising’s survey of 24,000 adults worldwide in “The Rise of Sustainable Media" finds environmental concerns affect attitudes towards brands, particularly in developing countries such as India, China, Mexico, and Brazil. Ninety-seven percent of consumers in India would drop a product or service if they discovered it harmed the environment, and other large advertising markets such as the U.S., United Kingdom, Japan, and Germany, would follow suit.