NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets


Scalefast’s YouGov study, which surveyed a base of 1,257 U.S. consumers ages 18+, finds that most people are not ready to believe the hype related to non-fungible tokens (NFT), with many unfamiliar with and not prepared to buy them. Only 8% said they purchased an NFT in the past year. However, about half the people surveyed (46%) who have never purchased an NFT or virtual good (85%) said they are open to purchasing with more understanding of how they work.