Marketers Plan To Boost Digital Ad Spending On Economic Rebound


WARC's "Global Marketing Index A review of 2021" report forecasts the growth in media spending driven by last year's pandemic lockdown will continue into 2022. According to the report, 77% of marketing executives plan to increase their ad spending in online video, followed by social media at 68%.

Also, during "The Great Resignation," marketers increased their staffing levels throughout 2021 during "The Great Resignation" and reported a continued steady momentum leading into 2022.