Amazon Focuses On Cable Ads While Target Leads On Broadcast
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Media Monitors study reveals that Amazon aired about 89,000 spots on local cable, compared with Target at about 43,000 and Walmart at almost 18,000 from Jan. 1 through Feb. 14, while in contrast, Target focused heavily on broadcast television by airing more than 77,000 spots, compared with Amazon at 59,000 and Walmart at 9,000.
