Amazon Focuses On Cable Ads While Target Leads On Broadcast


Media Monitors study reveals that Amazon aired about 89,000 spots on local cable, compared with Target at about 43,000 and Walmart at almost 18,000 from Jan. 1 through Feb. 14, while in contrast, Target focused heavily on broadcast television by airing more than 77,000 spots, compared with Amazon at 59,000 and Walmart at 9,000.