Marketers And Consumers Share Opinions On Corporate Purpose


According to America Marketing Association-New York’s “Purpose Matters” report, marketers say their companies are addressing social issues, while consumers tend to be more skeptical. Forty-seven percent of U.S. marketers said they are taking steps to become a good employer, and 34% of consumers said companies should be good employers.

“In an America that has awakened to the social, environmental, and political challenges it faces, consumers expect corporations to show concern for racial justice, the communities where they operate, environmental protection, and even democracy and women’s rights” according to the report.