Subscription Cost Is Top Reason For Canceling Streaming

Fandom’s “State of Streaming 2022” survey finds 61% of streaming viewers said their streaming services were too expensive and valued the average subscription at $7.46. Seventy-six percent of respondents said an extensive library of content is the number 1 reason they’ll stay with a streaming service, and 59% said there are just way too many shows for them to keep watch and follow.

According to the report, genres will be the main differentiating factor for streaming services. Respondents (17%) identified Disney+ as the go-to streaming service for shows and films based on Marvel comic book characters with superhero content.