Social Media Usage Corresponds With Livestream Shopping

According to Dentsu’s survey, social media and live stream shopping are becoming popular among younger consumers, especially when the content from brands is paired with famous personalities/social influencers. The survey of 1,000 U.S. consumers found that 68% of people who shop on social media use Facebook, followed by YouTube at 44%, Instagram at 42%, TikTok at 26%, Snapchat at 22%, and Pinterest at 19%.