On-Screen Representation Of Asians Jumps From Prior Year


Neilsen’s “Confronting Myth and Marginalization” report finds that Asian representation in television programming almost doubled last year, ultimately giving advertisers a better chance of reaching Asian American audiences. Over 50% of Asians surveyed said they are more likely to buy from a brand that advertises in shows that feature Asians. According to the report, Asian Americas spend more on travel, fashion, media entertainment, and pet care, which are the same categories brands have heavily invested ad dollars in Asian-inclusive content.