Supply-Chain Bottlenecks Test Consumer Brand Loyalty


Salesforce finds in their “State of the Connected Customer” finds 71% of consumers worldwide switched brands at least once in the past year, with the most popular reasons for switching being better deals (66%), better product quality (58%), better customer service (48%), and product availability (46%). According to the report, excellent customer service is a significant way for brands to increase trust and loyalty. Ninety-four percent of customers say positive experiences will keep them coming back.