Black-Owned Radio Stations Are Under-Represented In Media Spending


The National Association of Black-Owned Broadcasters (NABOB) and BIA Services revealed that black-owned radio stations receive low advertising revenue compared to the size of the African American population. According to the report, 168 of the 220 black-owned stations are in designated markets ranked by Nielsen, and of those ranked, 72% generate less than $1 million a year, and only 2.4% generate more than $10 million yearly. Although African Americans make up 13% of the U.S. population, only black-owned radio stations receive an average of 2.8% of the local commercial share.