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Amazon's Prime Day Shopping Event Drives Gains In Retail Media Spending

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According to Skai’s “Get Prepped for Amazon Prime Day 2022” report, as brands prepare for this year’s Amazon Prime Day, held July 12-13, they should also include the websites for Walmart, Target, Instacart, and other retailers that sell advertising because Prime Day has a “halo effect” on online shopping activity as consumers search for the best deals on the internet.