Amazon's Prime Day Shopping Event Drives Gains In Retail Media Spending


According to Skai’s “Get Prepped for Amazon Prime Day 2022” report, as brands prepare for this year’s Amazon Prime Day, held July 12-13, they should also include the websites for Walmart, Target, Instacart, and other retailers that sell advertising because Prime Day has a “halo effect” on online shopping activity as consumers search for the best deals on the internet.