AM/FM Radio Has Stable Share Of Ad-Supported Audio Time


According to Cumulus Media and Westwood One’s survey, AM/FM radio made up 40% of the audience share for total audio but 76% of the share of ad-supported audio time among people 18 or older during the first quarter of 2022. The growing audience for streaming audio consists mainly of listeners who subscribe to ad-free versions of platforms, leaving AM/FM radio with a solid share of the ad-supported audio market.