Consumers Are Sensitive To Higher Prices For Subs, Including Streaming Services

According to Recurly’s “Endemic Impacts & trends in Subscriptions” study, consumers have become more sensitive to subscription price increases due to the high inflation. Subscribers canceled the most subscriptions in streaming video (46%), followed by streaming audio (26%), retail 21%), and software (20%) during the year ended in March. The leading reason for cancellation across all kinds of subscriptions is a price hike (87%), followed by the service no longer of use (67%) or a competitor offering a more exceptional alternative (44%).