Younger Muslims In Southeast Asia Drive Demand For Halal Marketing


Wunderman Thompson’s “The New Muslim Consumer” report finds as the spending power of Muslims in Indonesia, Malaysia, Singapore, and Brunei expands 40% from $2 trillion in 2021 to a forecasted $2.8 trillion by 2025, advertisers need to be mindful of prevailing consumer habits. The report encompasses a variety of topics associated with the rapidly evolving market for products (which include food, fashion, beauty, travel, finance, and technology) classified as halal. Most Muslims surveyed said advertising that shows Muslims reflects what they’re like in their respective countries, with 37% of people ages 18-39 and 33% aged 40 and over saying ads reflect Muslims very well, and 51% of all age groups stating ads reflect Muslims somewhat well.