Social Media Help Luxury Shoppers Observe Fashion Trends
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Shoppers for luxury products are likely to find inspiration for their purchases on social media apps such as Facebook, Instagram and YouTube, according to a survey of U.S. consumers by Dentsu. For the purposes of its study, the advertising agency narrowed the definition of luxury shopper to U.S. adults whose household income exceeds $75,000 a year.
More than half (60%) of respondents said Facebook helps them to keep an eye on luxury fashion trends, followed by Instagram (54%), YouTube (53%), TikTok (38%) and X (34%) among the top five platforms.
More than half (60%) of respondents said Facebook helps them to keep an eye on luxury fashion trends, followed by Instagram (54%), YouTube (53%), TikTok (38%) and X (34%) among the top five platforms.
