Viewer Intent For NBA Finals Rises Alongside Betting
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According to researcher CivicScience, while about half (52%) of U.S. adults said they definitely won’t watch the NBA Finals, another 28% said they’re at least somewhat interested in watching, up 1 percentage point from a year ago.
This uptick comes as 19% of U.S. adults ages 21 or older say it’s at least somewhat likely that they will bet on the NBA Finals, up from 13% in 2023.
This uptick comes as 19% of U.S. adults ages 21 or older say it’s at least somewhat likely that they will bet on the NBA Finals, up from 13% in 2023.
