Advertisers Tend To Ignore Middle-Aged Consumers, Report Says
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Middle-aged consumers make up about 40% of all spending in the United States, but they tend to feel under-represented in advertising, according to a report by Horizon Media titled "The New Middle Age."
While Gen Xers – the “baby bust” group born from about 1966 to 1980 – can be considered middle-aged, there are portions of millennials, baby boomers and even Gen Zers who say they feel middle-aged, the report says.
While Gen Xers – the “baby bust” group born from about 1966 to 1980 – can be considered middle-aged, there are portions of millennials, baby boomers and even Gen Zers who say they feel middle-aged, the report says.
