Chris Pyne
Junction 37 Founder/PresidentJunction 37 is a media agency that partners with mission-led brands who are invested in growth and dare to be different. After 20+ years leading some of the world’s largest media agencies, Chris Pyne launched Junction 37 in 2016 for a simple reason: to work with companies that are purpose driven and want to leave a positive impact on consumers, communities and the world.
Since inception, Junction 37 has onboarded 25 brands in just 36 months. The client roster includes sports and service clients that support their local communities, finance brands built to bring transparency and regulation to their fields – and CPG brands focused on organic and sustainable practice, including Organic Valley, Splenda, Sir Kensington’s and Hello Products.
Meet Chris at:
Panel: Video Neutral Planning
Date/Time: 10:15 AM
For years, agencies have been replacing the word “television” with “video” in their buying groups, but is Madison Avenue really ready for the concept of video-neutral planning, targeting consumers across a multitude of screens on-the-air, online and on-the-go? Can, or should video advertising be planned and bought as a format vs. a distribution medium?
