Larry Samuels
Dish Network GM, Advanced TVLarry leads Advanced TV Advertising Sales and Client Services efforts at Dish Network. Since joining Dish Network in 2008, he has helped to orchestrate the launch of more than 100+ iTV campaigns with National advertisers across categories as broad as Automotive, Consumer Packaged Goods, Entertainment, Kids, Financial, Pharmaceutical and QSRs. Larry is also part of the team that forged ASAP: the joint selling initiative between DirecTV and Dish Networkthat delivers iTV branded experiences to more than 30 million households across the U.S. Prior to joining Dish Network, Larry’s 15 year media career gave him experience in diverse businesses ranging from Multi- Cultural to National cable to Advanced Media, which is where he has spent the majority of the last 10 years including roles as Director of Sales for PVI Virtual Media Services and Business Development Manager for Cablevision Advanced Platforms. Outside of advertising, Larry was aNational Talk Show Host for Sirius Satellite Radio.
Meet Larry at:
Panel: The Real Action With Interaction
Date/Time: 4:30 PM
Ever since the earliest interactive TV test beds – QUBE, Full-Service Network, etc. – the TV industry has promised Madison Avenue that it was on the cusp of a new era of interactivity that would transform the television set into a two-way story-telling and selling machine. That was a quarter century ago. After decades of fits and false starts, is interactive TV finally becoming a reality?
