Rob Aksman
BrightLine Co-Founder and Chief Experience DesignerRobert Aksman is the Chief Experience Designer, and Co-Founder of BrightLine. He leads the industry in interactive TV advertising experience design and execution - with 120 iTV deployed programs across every major TV platform/operator.
Under Mr. Aksman’s creative leadership, the company has successfully executed these experiences by focusing squarely on what digital TV viewers want to -- and will -- do with a remote control when presented with the right opportunity to interact with advertorial messaging and content . Successful campaigns include: Unilever, Reebok, Ameritrade and the first Hispanic iTV advertising program for a consumer brand.
Mr. Aksman’s unique combination of iTV ad creativity and deep knowledge of digital television platforms has taken the company’s iTV designs to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting partnerships that have changed the way marketers, programmers, and viewers view television.
Meet Rob at:
Panel: The Real Action With Interaction
Date/Time: 4:30 PM
Ever since the earliest interactive TV test beds – QUBE, Full-Service Network, etc. – the TV industry has promised Madison Avenue that it was on the cusp of a new era of interactivity that would transform the television set into a two-way story-telling and selling machine. That was a quarter century ago. After decades of fits and false starts, is interactive TV finally becoming a reality?
