Look no further than cinema for the best way to reach attentive audiences. There has never been a time when more movies are heading to the big screen than now.  After months of delays, studios, distributors, and exhibitors have a robust film release schedule set for the remainder of the year through 2022. Moviegoer confidence is at an all-time high, demonstrating their pent-up demand for the unique moviegoing experience. Now is the time to align with cinema to achieve the highest recall for your brand’s message.

Weekly debut of premium content

Anticipation is high to view films as they were meant to be seen – on the big screen. There are blockbusters, indies, and more first appearing in cinema this fall: Spencer, Belfast, Eternals, King Richard, Ghostbusters: Afterlife, and House of Gucci, West Side Story, Spiderman: No Way Home, The Lost Daughter, The King’s Man, The Matrix Resurrections and The Tragedy of Macbeth. Even more huge releases are making their way to the big screen in 2022: Deep Water, Morbius, The Batman, Doctor Strange in the Multiverse of Madness, Thor: Love and Thunder, Top Gun Maverick, John Wick: Chapter 4, Jurassic World: Dominion, and Mission Impossible 7.

Impactful environment with deeply engaged audiences.

Cinema is ‘appointment viewing’ at its best. Your brand on-screen reaches out to a relaxed and receptive audience in a distraction free environment. Brand marketers are guaranteed moviegoers will be captivated, engaged, and entertained with their brand messaging without interruptions, in a brand-safe environment. In fact, Kantar Media’s Media Reactions Global Ad Equity Ranking Report 2020 ranked cinema advertising the #1 media channel for its high impact, strengths (‘fun and entertaining’ and ‘good quality’) and it avoids the many pitfalls of other ad formats (‘too intrusive’, ‘dull’, ‘excessive ad volume’ or ‘excessive ad targeting’).

Moviegoers also have an emotional connection to cinema. Cinema provides not only the comfort and escape from daily reality but offers a way to immerse into glossy and gritty worlds to discover, dream, laugh, feel, scream, escape, love, and more.  The emotional attachment they feel towards cinema ranges from spirited debates after viewing a thought-provoking indie film to being so passionate and loyal to franchises as seen with the recent record-breaking Marvel film releases of Black Widow and Shang-Chi and the Legend of the Ten Rings.

This deep connection has a halo effect on the advertising that appears on cinema screens because of the large screen size and the cinematic picture presented to the viewers combined with sound, motion, and vision. Industry surveys consistently show cinema advertising drives greater recall, memorability, enhanced brand perception and preference when compared to TV advertising and VOD. 

“Cinema advertising reaches consumers on a vast white canvas on average 40x50 feet, in a darkened space when they’ve tucked away their mobile devices as they’re ready to be transported by the medium of film,” says Michael Sakin, President, Spotlight Cinema Networks. “It is one of the most relevant and effective ways to reach consumers for strengthening a brand, delivering key messages, increasing awareness, and attracting new customers, especially amongst a desirable, hard to reach target audience.”

Place your brand where everyone is looking.

Entertainment and exceptional environments are essential for avid moviegoers. The coveted award season is here, and an epic film slate is before us. It’s no surprise a recent poll shows 90% of moviegoers plan on going to the movie theater between now and the end of this year. Now is the time to align with cinema to achieve significant brand influence in a dynamic way reflective of your brand.