By Jennifer D’Alessandro, Head of Ad Sales & Marketing, Future Today

As Connected TV (CTV) becomes the new norm for TV-viewing, brands are looking to consolidate and work with portfolios that can encompass their family of products. Future Today’s portfolio delivers on that demand, spanning a vast and diverse portfolio of content across entertainment, kids/teen/family, lifestyle, food, multicultural, fitness and travel.

Future Today’s expansive library of content boasts a growing user base, with a 71% year-over-year increase, reaching 50 million unique monthly users and delivering over 14 billion annual impressions. Since launching its first streaming app on Roku in 2011, the company has seen massive growth in distribution, advertising partners, viewership and content.  Future Today currently has 149,000 titles consisting of movies, recent hits, cult classics, popular TV shows, and documentaries.

Future Today’s content portfolio features flagship apps; HappyKids, Fawesome, and iFood.tv as well as partner channels; Filmrise, The LEGO Channel, WatchFreeFlix, BratTV, EncourageTV, and Cocomelon to name a few.

HappyKids is the #1 free, ad-supported kids and family-themed channel on CTV, delivering more than 60,000 movies, TV shows and videos from leading companies such as WildBrain, Hasbro, Mattel, PocketWatch, KidCity and more. Fawesome has 10,000 movies and shows, while Filmrise brings over 40,000 licensed and original content. iFood.tv, a top-3 cooking channel (Roku and Fire) offering a collection of over 50,000 cooking shows and video recipes for everyday cooking. Additional channels include Encourage TV (faith based family-friendly movies and tv shows), WatchFreeFlix (huge array of movies and TV series in many different genres), and Brat TV (top performer on YouTube with scripted teen content).

Future Today has partnered with the major OTT platforms such as Roku, Sling, Amazon Fire TV, Apple TV, Samsung, Vizio, LG and many more.  Our portfolio is available in the U.S., Canada, Mexico, Brazil and the U.K.

Future Today has the power to reach your key, in-demand audiences – viewers that are unique, young and family-focused – as well as those that are more engaged than the average streamer. In 2021, people streamed over 665 million hours across Future Today’s network, and according to MRI, 50% of Future Today viewers don’t use any other AVOD streamers.

At Future Today, we have a growing audience that is driven by the surge in adoption of free, ad-supported streaming content, but also the power of our portfolio, which continues to meet demand with high-quality originals, exclusives and partnerships that keep our viewers engaged.

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