Discover how Denada, an AI-powered email platform, slashes development time and costs by creating fully coded, on-brand emails in minutes. See how Sonos used Denada to empower non-designers, reduce reliance on large teams, and accelerate campaign production with ease.

Speakers:
Matthew Caldwell - Director of Marketing - Denada
Rachel Dudley - Senior Director Global CRM - Sonos

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In the age of AI, personalization has become a key driver of marketing success. But for AI to truly unlock its potential, it all starts with one crucial element: accurate data. This webinar will focus on the importance of data accuracy in AI-powered marketing and how it directly impacts the effectiveness of personalized campaigns. AI helps marketers uncover insights from customer behaviors, predict preferences, and create tailored experiences. However, even the most advanced AI tools are only as good as the data they rely on. Poor data quality - whether outdated, incomplete, or inaccurate - can lead to missteps like irrelevant recommendations and missed opportunities. This session will emphasize how businesses can ensure the accuracy, reliability, and diversity of their data to fuel successful AI strategies. Through real-world examples, marketing and data experts from AtData and Listrak will explore how high-quality data enhances personalization efforts, scales campaigns, and avoids costly errors. You'll walk away with actionable insights on how to validate and enrich your data, ensuring that your AI tools deliver relevant, impactful experiences for your customers.

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As the local advertising ecosystem grows more fragmented and complex, the need for smarter, more connected data solutions has never been greater. Advertisers are under pressure to make faster, more informed decisions—and to prove performance across platforms that don’t always speak the same language. In this session, Steve Silvestri, Head of Data Strategy and Innovation at Locality, will explore what the industry needs to move forward: better visibility, interoperable systems, and scalable data infrastructure that supports planning, activation, measurement, and optimization. He’ll also touch on how technologies like automatic content recognition (ACR) can unlock new possibilities—laying the foundation for a more adaptive, intelligent future in local.

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