78 events found

  • April 21
    • New York New York
      April 21, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      This workshop will introduce you to a five-step process for effective brand building. The rationale behind each step will be explained. Numerous recent examples regarding how each step in the process has been applied by successful brands will be provided. You will work with colleagues on a case study to acquire hands-on experience applying each of the concepts you are learning. You will explore issues that arise after a brand has been successfully developed and launched. These include measuring success, determining brand architecture, and developing brand extensions. For each of these issues, you will learn concepts and techniques used by successful brands. You will again have the opportunity to apply what you learn working on case studies with your colleagues.

      Read more

      http://www.ana.net/training/show/id/BB-APR15
  • April 22
    • Palo Alto California
      April 22, 2015 - April 23, 2015

      NewCo

      Conference/Events

      The concept is simple but powerful: NewCo turns a traditional event inside out. Instead of filling a dark ballroom with "attendees", NewCo occurs INSIDE the world's most innovative startups and high­-growth companies. Once inside, participants have a wide range of experiences - from behind ­the ­scene tours of cutting­ edge work environments to founders candidly sharing insights into their own entrepreneurial journey. 

      Read more

      http://newco.co
    • New York New York
      April 22, 2015

      51st ANDY Awards Show and Party

      Awards/Nomination
      Tags: Advertising Branded Content Branded Entertainment Marketing

      Join Chairman Colleen DeCourcy and members of the 2015 Jury as we announce the 2015 Bronze, Silver and Gold winners along with the Richard T. O’Reilly Public Service Award, the Glen C. Smith Student Award and best in show, the GRANDY. 

      Read more

      http://www.theadvertisingclub.org/content/2015-andy-awards-show
  • April 23
  • April 26
    • Key Largo Florida
      April 26, 2015

      Mobile Insider Summit

      Conference/Events ★ Featured

      The overwhelming majority of social media is accessed on devices. But at the same time, it is clear that mobile, with its roots in person-to-person exchanges, is a more natural platform for sharing than the desktop ever was. Isn’t it time we stopped pretending social and mobile marketing are separate channels? In its seventh year of thought leadership in the field, Mediapost’s Mobile Insider Summit breaks down the silos and focuses on the enormous potential for mobile as the primary tool for social media and the ways in which the social/mobile dynamic impacts all mobile marketing. We will be looking at all aspects of how marketers can leverage the mobilized sharing economy.   Read more

      http://www.mediapost.com/mobileinsidersummit/activities/
  • April 27
    • Las Vegas Nevada
      April 27, 2015 - April 30, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."

      Read more

      www.mediabuyingacademy.com
    • Miami Beach Florida
      April 27, 2015 - April 29, 2015

      Redefining Relevance: AHAA: The Voice of Hispanic Marketing Annual Conference

      Conference/Events
      Tags: Advertising Marketing

      Powerful...Provocative...Groundbreaking...Those are just some of the words to describe the AHAA Redefining Relevance Annual Conference. As the premier multicultural marketing conference with an attendance of more than 500 corporate and agency executives, this conference features dynamic and interactive sessions with notable newsmakers, C-suite leaders and top trendsetters in the industry.

      Read more

      http://www.ahaa.org/Events/Annual-Conference
  • April 29
    • Key Largo Florida
      April 29, 2015

      Publishing Insider Summit

      Conference/Events ★ Featured

      Automated ad buying systems, and the data-driven methods behind those systems, have helped reorient the advertising world as we have known it. Now it is Big Media’s turn. From programmatic ad inventory to advanced audience segmentation to SSPs, DMPs and private exchanges ... the publishing world is being transformed by real-time processes and Big Data just as surely as is advertising itself. At the first Mediapost Publishing Insider Summit we help media companies embrace, manage and monetize the data-driven revolution that is changing every enterprise. Read more

      http://www.mediapost.com/publishinginsidersummit/
    • Nashville Tennessee
      April 29, 2015

      Marketing United

      Conference/Events
      Tags: Branded Content Marketing

      Emma, a provider of best-in-class email marketing software and services, today announces Marketing United, a three-day conference for marketers to come together to share successes and challenges, learn from industry leaders and network in downtown Nashville, one of America’s fastest-growing cities. 



      Read more

      http://www.marketingunited.com/
    • San Francisco California
      April 29, 2015 - April 30, 2015

      Marketing Innovation Summit for B2B

      Conference/Events
      Tags: Advertising Marketing

      Join hundreds of progressive marketers at AT&T Park in San Francisco for the 2nd annual Marketing Innovation Summit for B2B on April 29-30. The 2015 event will be even bigger and better, featuring success stories from the leading brands who have transformed their marketing efforts, from advertising to website to revenue. This year’s keynote speaker is former NFL quarterback of the 49ers, Steve Young. The inaugural 2014 Marketing Innovation Summit’s featured speakers included Billy Beane, the Oakland A's Manager of "Moneyball" Fame, as well as major brands Oracle, Adobe, Salesforce.com, SAP, Google, CSC, Luma Partners, Lithium, DocuSign and more.

      Read more

      http://marketinginnovationsummit.com/
  • April 30
  • May 03
  • May 04
    • Madison Wisconsin
      May 4, 2015 - May 6, 2015

      Brandworks University

      Conference/Events
      Tags: Advertising Branded Content Marketing

      Long referred to as the TED of marketing, for 25 years Brandworks University has been famous for the depth and quality of the learning it delivers. The 2015 event in Madison, Wisconsin will be no exception. Through a deeply researched and professionally vetted curriculum, attendees will learn a comprehensive solution framework. Leading theories, best practices and practical how-tos will be brought to life through the cases, experiences, and personal advice of a world-class faculty of 22 experts.

      Read more

      www.brandworksuniversity.com
  • May 05
  • May 07
    • New York New York
      May 7, 2015

      Outfront Conference

      Conference/Events ★ Featured

      MediaPost gathers the buyers behind the billions to provide insights on this year's upfront and a look into the future. Over breakfast and two panel discussions, the most influential buyers in the business will discuss the current market and forecast the next five years for the industry.  Read more

      http://www.mediapost.com/outfrontforum/
  • May 11
    • St. Louis Missouri
      May 11, 2015 - May 14, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
    • San Diego California
      May 11, 2015

      2015 OAAA\TAB National Convention + Expo

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      The 2015 OAAA\TAB National Convention + Expo will be held at the Manchester Grand Hyatt Hotel on May 11 - 13, 2015.  The national convention program will examine shifts in overall media strategies and identify specifically how out of home (OOH) advertising can amplify a media campaign. 

       
      Read more

      www.oaaa.org/2015nationalconvention
  • May 12
    • Waltham Massachusetts
      May 12, 2015

      AMPlify

      Conference/Events
      Tags: Branded Content Marketing

      AMPlify is the world’s first and only event addressing the unique challenges associated with employee and partner engagement. AMPlify brings together social media marketing professionals from across a diverse group of enterprise organizations that are actively engaging stakeholders such as employees, partners and other constituents with social media and online marketing amplification.

      Read more

      www.attendamplify.com
    • Philadelphia Pennsylvania
      May 12, 2015

      Capability and Talent Leadership for CMOs

      Seminar/Workshop
      Tags: Marketing

      This engaging and interactive workshop, led by Jerry Wind, Professor of Marketing at Wharton and Academic Director of the Wharton Future of Advertising Program, and featuring a panel of forward-thinking CMOs, will help you develop a practical action plan to transform your organization’s talent and capability. Read more

      http://www.ana.net/training/show/id/WHARTON-MAY15
  • May 13
    • New York New York
      May 13, 2015

      Winning Email Marketing Strategies

      Seminar/Workshop
      Tags: Marketing

      This course teaches winning email marketing strategies applicable immediately to acquiring and retaining more valuable customers.  Join us as we delve deeply into everything from email lists and databases to creative and testing while demonstrating new approaches to content and messaging that will get you noticed in a crowded marketplace. Read more

      http://www.ana.net/training/show/id/EEM-MAY15
    • Rye Brook New York
      May 13, 2015

      Westchester Digital Summit

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      We sold out in 2014, and we’re now expanding to a two day event in 2015. Named a “Must-Attend Marketing Conference for Leaders in ‘14” by Forbes, the Westchester Digital Summit brings together the best minds in tech and the savviest of digital marketers. We’re cultivating a tradition of learning, collaboration and empowerment to stimulate and electrify you, bringing a new digital edge to your business, company or brand. Experience the conference that has completely changed the game within the technology and marketing industries from May 13th-May 14th, 2015. Hear industry leaders from companies such as Travelocity and the New York Times discuss their professional insight regarding the best strategies to utilize in order to thrive in today’s industry.

      Read more

      www.westchesterdigitalsummit.com
  • May 14
    • New York New York
      May 14, 2015

      Mobile Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

      Read more

      http://www.ana.net/training/show/id/MOBILE-MAY15
  • May 18
    • New York New York
      May 18, 2015

      Digital Media Training Courses for Sellers & Planner/Buyers

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course. Read more

      http://www.laredogroup.com
    • Minneapolis Minnesota
      May 18, 2015 - May 21, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their jobs easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • May 19
    • New York New York
      May 19, 2015

      IoT: Advertising @ Internet Week

      Conference/Events ★ Featured

      OMMA Video at Internet Week will cover the art and science of marketing and advertising utilizing Digital Video. This one day conference will explore innovative new video ad formats, enhanced video targeting technologies, online television, multiscreen tactics and more strategies which Agencies and Brands are enacting. No other conference in the industry ties all the players and organizations together in such a cohesive and easily consumed package for a successful day of learning, networking, and moving the Digital Video sector forward. Amongst the thousands of Internet Week attendees the real decision makers in Video are at OMMA Video. Read more

      http://www.mediapost.com/ommavideo/
    • New York New York
      May 19, 2015

      APPY Awards @ Internet Week

      Awards/Nomination ★ Featured

      Appy Awards celebrated excellence and creativity in app design around the world on all platforms. Appy Awards 2015 is now open for entries. The deadline is April 10, 2015. Read more

      http://www.mediapost.com/appyawards/
    • New York New York
      May 19, 2015

      Principles of Programmatic Media

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      This comprehensive curriculum delivers the essential insights into the world of programmatic media. Participants will understand all the components and key ingredients for mastering programmatic opportunities, such as guaranteed inventory, private marketplaces, bidding strategies and the crucial requisite of how audience data is collected and applied in delivery of media. Read more

      www.laredogroupseminars.com
  • May 20
    • New York New York
      May 20, 2015

      OMMA Programmatic: Display @ Internet Week

      Conference/Events ★ Featured
      Tags: Marketing

      At OMMA Programmatic @ Internet Week we press the industry to chart a course towards greater maturity – toward using these amazing tools to build brands and relationships.  The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools.   Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers.

      Read more

      http://www.mediapost.com/ommaprogrammatic/
    • Washington District Of Columbia
      May 20, 2015 - May 21, 2015

      Measuring Marketing ROI

      Seminar/Workshop
      Tags: Marketing

      This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

      Read more

      https://.ama.org/events-training/Training/Pages/Measuring-Marketing-ROI---2015---Washington,-D-C.aspx
  • May 21
    • New York New York
      May 21, 2015

      OMMA Programmatic: TV & Video @ Internet Week

      Conference/Events ★ Featured
      Tags: Marketing

      OMMA Programmatic TV & Video at Internet Week will cover the art and science of marketing and advertising utilizing Digital Video. This one day conference will explore innovative new video ad formats, enhanced video targeting technologies, online television, multiscreen tactics and more strategies which Agencies and Brands are enacting. No other conference in the industry ties all the players and organizations together in such a cohesive and easily consumed package for a successful day of learning, networking, and moving the Digital Video sector forward. Amongst the thousands of Internet Week attendees the real decision makers in Video are at OMMA Video. Read more

      http://www.mediapost.com/ommatv/
  • June 01
    • San Diego California
      June 1, 2015 - June 4, 2015

      Sustainable Brands'15 San Diego

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      This is by far the largest gathering of global sustainability and brand professionals who have focused attention on understanding and leveraging the role of brands in shaping our future. We're back in San Diego at Paradise Point Resort & Spa. Mark your calendars and commit today to participating in collaboration activities onsite. Read more

      http://sbshare.co/1sRTNHx
    • Phoenix Arizona
      June 1, 2015 - June 4, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 03
    • Chicago Illinois
      June 3, 2015

      CRMC 2015

      Conference/Events
      Tags: Marketing

      Over its 21 year history, CRMC has become the premier event for Retail Marketing & CRM Executives. The 2015 agenda is packed with case studies from top executives at leading retail firms. A diverse group of experts will also cover digital marketing, mobile and social media, customer behavior, the economy, and other topics of importance to retail CRM practitioners. CRMC 2015 will take place at the beautiful Hilton Chicago from June 3 – June 5, 2015.

       

      Read more

      http://www.thecrmc.com
  • June 04
    • New York New York
      June 4, 2015

      North American Effie Awards Gala

      Awards/Nomination
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      The 47th Annual North American Effie Awards Gala will honor the most effective communications cases in the United States and Canada.  The North American Effie Awards has over 40 categories, including:  Products & Services, Business Challenges, Health, Media, Shopper Marketing, Specialty and GoodWorks.  Since 1968, the winning an Effie Award has become a global symbol of achievement.  Winners and finalists for the North American Effie Awards will be factored into the Effie Index, which identifies and ranks the marketing communications industry's most effective agencies, advertisers and brands by analyzing finalist and winner data from Effie Worldwide's competitions in over 42 countries. Read more

      www.effie.org
    • New York New York
      June 4, 2015

      IRTS MEDIA BUYERS NEWSMAKER BREAKFAST

      Conference/Events
      Tags: Advertising Media Buying/Selling

      This popular annual industry breakfast features a panel of top media agency executives discussing the Upfront, the hottest issues in media buying, and the changing agency landscape. 

      Contact:  Joyce Tudryn @ 212-867-6650, ext 11 
      Auto attendant will prompt you to dial 2 before the extension
      Read more

      http://irtsfoundation.org/newsmaker-breakfasts.html
  • June 07
    • Kiawah Island South Carolina
      June 7, 2015

      Email Insider Summit

      Conference/Events ★ Featured

      The Email Insider Summit is a unique event where the biggest brands and brightest minds caucus for three-days on the state of email marketing. The event, hosted at a luxury resort, is perfectly structured to offer all attendees the most valuable mix of high-level sessions and networking functions. Read more

      http://www.mediapost.com/emailinsidersummit/activities/
  • June 08
  • June 09
  • June 15
    • Austin Texas
      June 15, 2015 - June 18, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 16
    • New York New York
      June 16, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-JUN15
  • June 20
    • Kiawah Island South Carolina
      June 20, 2015

      Search Insider Summit

      Conference/Events ★ Featured

      Twice a year, the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what’s working (and what’s not), and taking an in-depth look at where the channel is going. (And that’s just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives. Read more

      http://www.mediapost.com/searchinsidersummit/activities/
  • June 22
    • Orlando Florida
      June 22, 2015 - June 25, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • June 29
    • Albufeira International
      June 29, 2015

      Email Insider Summit Europe

      Conference/Events ★ Featured

      The Email Insider Summit will give attendees the insights they need to succeed right now in their email marketing efforts. Hear case studies from leading brands who have been able to turn email marketing into results, how to be an engaging brand, plus the latest tips and tricks for creating compelling and impactful content.

      Further, people who come to the Email Marketing Insider Summit will also get something that too often is missing from the long roster of advertising and marketing conferences – the chance to really network.

      Spend three days at a beautiful resort building relationships with top-tier brand marketers and industry innovators. Our half-day content sessions followed by resort activities, cocktails and dinner parties provide the perfect mix of intense knowledge sharing and connections with the people you want to meet and need to know. Read more

      http://www.mediapost.com/emailinsidersummiteurope/
  • July 13
    • Dallas Texas
      July 13, 2015 - July 16, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their jobs easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • July 15
    • New York New York
      July 15, 2015 - July 16, 2015

      Sentiment Analysis Symposium

      Conference/Events
      Tags: Advertising Marketing

      The symposium features two simultaneous tracks of presentations and workshops about the technologies that help attendees discover business value from opinion, emotion, behavior and connection – in online, social and enterprise sources, in text and other big data formats. This year’s symposium will also feature a new half-day segment “Sentiment Analysis for Financial Markets.”

       

      Read more

      http://www.sentimentsymposium.com
  • July 21
  • July 23
    • Los Angeles California
      July 23, 2015

      OMMA Programmatic

      Conference/Events ★ Featured

      At OMMA Programmatic we will dig deep to explore both the growing pains of the exchange-based economy and the tactics its best practitioners are deploying to make the most of its capabilities. As automated ad systems reach new platforms, it is time to ask whether the technology and the inventory can live up to its original promise to serve the branding goals of major product advertisers. Budgets appear to be moving into programmatic platforms, but who is winning the inventory turf battle – private exchanges, Google, Facebook? And how are programmatic platforms revealing fissures in agency relationships with their clients, over price transparency, data ownership, cost controls? Video’s entry into the exchange economy has heightened questions about where, whether and for how long pre-rolls even are being seen. Is the 15 second spot even relevant here? And how about the consumer in all of this? As users now get besieged by well targeted but redundant and off-message retargeting campaigns, isn’t it time marketers took a more mature approach. Can’t these technologies do more than stalk our own customers? Read more

      http://www.mediapost.com/ommaprogrammatic/
  • July 27
    • Los Angeles California
      July 27, 2015 - July 30, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • July 28
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