55 events found

  • February 03
  • February 04
    • Scottsdale Arizona
      Feb. 4, 2015 - Feb. 5, 2015

      Digital Summit Phoenix

      Conference/Events
      Tags: Marketing

      The region's largest digital marketing event - dozens of speakers from leading brands discussing the latest trends and best practices. A sampling of topics include Content Strategy, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Email, Search, Marketing Automation, Analytics, Video and much more! Speakers include brands such as Google, LinkedIn, Salesforce, Bing, Citi, The Washington Post  and many more. February 4-5 at the Scottsdale Center for the Performing Arts. http://digitalsummitphoenix.com/ Read more

      http://digitalsummitphoenix.com/
  • February 11
    • Sandpoint Idaho
      Feb. 11, 2015 - Feb. 13, 2015

      Kochava Mobile Summit

      Conference/Events
      Tags: Advertising Media Buying/Selling

      Kochava, the global mobile attribution analytics and optimization company, hosts the second annual Kochava Mobile Summit in Sandpoint, Idaho, February 11-13, 2015. Industry leaders will gather in the scenic mountain town for this invitation-only event to discuss current trends in buying, targeting, re-engagement, and optimization for mobile as well as predictions for the future of mobile advertising.

      Read more

      http://www.kochavamobilesummit.com/
  • February 13
    • San Antonio Texas
      Feb. 13, 2015 - Feb. 15, 2015

      2015 Winter Marketing Educators' Conference

      Conference/Events
      Tags: Marketing

      The goal of the AMA Winter 2015 conference is to bridge current research in marketing to an increasingly global, digital and highly connected world. As part of this conference, we will focus on a critical assessment of where our field is, and the theories that guide our current thinking. We will identify areas where we need to have additional frameworks and research to help cope with the changes that are taking place within marketing. The conference will focus on taking stock of the current state-of-the-art with regard to marketing scholarship, and help define new themes or areas where our theory is not developed.
       
      Read more

      www.ama.org/wintered
  • February 17
    • Dana Point New York
      Feb. 17, 2015 - Feb. 18, 2015

      Code/Media

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      The first Code/Media conference will bring together 350 of the most influential minds in media and technology for two days of intimate gatherings and game-changing discussions. On stage and by your side.

      Re/code provides access to one-on-one conversations with industry leaders who are grappling with the risk and opportunity that comes with change. And we’ll give you plenty of time to socialize, in an invigorating, stimulating and luxurious setting.

      For the latest list of speakers, visit:http://tinyurl.com/krtqj4d

      Read more

      http://tinyurl.com/krtqj4d
  • February 22
    • Amelia Island Florida
      Feb. 22, 2015 - Feb. 25, 2015

      iMedia Brand Summit: Man vs. Machine

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

      Technological disruption in marketing is inevitable. Automation will deeply permeate media, advertising, and marketing, as well as products, programs, and processes. The real promise of marketing automation is seamless always-on, multi-channel marketing -- the ability to trigger the right brand messaging at the right time across all touch points. Marketers can benefit from programmatic buying and other automation, but will that efficiency undermine creativity and humanity? At this iMedia Brand Summit, we'll tackle this and much more. Request your invitation now: http://www.imediaconnection.com/RequestInvite

      Read more

      http://www.imediaconnection.com/summits/36918.asp
    • Scottsdale Arizona
      Feb. 22, 2015 - Feb. 24, 2015

      ADAPT

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      ADAPT is a retreat where senior marketing executives and their agencies, along with media companies and service providers will come together to discuss these issues.  Brand marketers will present how they are finding success adapting to the new realities in reaching consumers. But presentations aren’t everything. Adapting means getting into the weeds; join your peers in candid discussions that leverage the cross-discipline expertise in the room. ADAPT will feature both formal and informal conversations that will provide you with actionable tools you can take back to the office and your teams.

      Read more

      http://videonomics.com/event/adapt-summit/
  • February 24
    • New York New York
      Feb. 24, 2015

      Media Strategy

      Seminar/Workshop
      Tags: Marketing

      Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others. Read more

      http://www.ana.net/training/show/id/MS-FEB15
  • February 27
    • New Orleans Louisiana
      Feb. 27, 2015

      Financial Fluency for Marketers

      Seminar/Workshop
      Tags: Marketing

      Learn the financial information needed to help predict and run powerful marketing programs. This one day program is designed to help all marketing managers evaluate and predict the financial consequences of their decisions so that they can present powerful marketing and financial arguments for their marketing plans. You can expect an information rich program with critical financial takeaways.

      Lectures, discussions, short case-studies, and hands-on examples are used throughout the day to make the financial concepts clear and to show how to apply them in real-life marketing situations.

      Read more

      AMA.org/financial
  • March 01
    • San Diego California
      March 1, 2015 - March 3, 2015

      2015 AMA Analytics with Purpose

      Conference/Events
      Tags: Marketing

      Today marketing managers and data analysts are being held accountable. For the data that provides direction. For results. Uncovering the human element in data and turning it into behavior-driven action is at the forefront of those results. It’s a must-know for analysts and marketers in order to lead. And succeed.

      At this event, attendees will learn about the tools, techniques and experiences directly from experts that are turning behavioral insight into advantage.

      Read more

      https://www.ama.org/events-training/Conferences/Pages/Analytics-with-Purpose.aspx
  • March 03
    • Washington District Of Columbia
      March 3, 2015 - March 4, 2015

      Essentials of B2B Marketing

      Seminar/Workshop
      Tags: Marketing

      AMA’s Essentials in B2B Marketing provides insights into the B2B marketing realm, what it is, and its functions – both short term and long term strategies and tactics for improving your performance. Walking through strategy, planning, research, marketing communications, selling, lead generation and conversion, and measurement, this inter-active participatory session is designed so attendees can answer this key question: “How do I support the sales department to achieve its sales goals?”

      Read more

      AMA.org/essb2b
  • March 05
    • New York New York
      March 5, 2015

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI? Read more

      http://www.ana.net/training/show/id/CM-MAR15
    • New York New York
      March 5, 2015

      The Big Rethink 2015

      Conference/Events
      Tags: Advertising Marketing

      To win at marketing today requires the mentality of a lean start-up, flexible organisational structures and a keen understanding of cutting-edge technology. Join us at The Big Rethink for global perspectives from The Economist and actionable insights from senior marketing executives, thought leaders, innovators and entrepreneurs.

      Read more

      http://bigrethink.economist.com/
  • March 09
    • Salt Lake City Utah
      March 9, 2015 - March 13, 2015

      Adobe Summit 2015

      Conference/Events
      Tags: Marketing

      At Summit 2015, you’ll learn how to find and maximize every marketing opportunity. Explore the latest tools and trends, hear from marketing innovators, and see how companies are using Adobe Marketing Cloud to give them the insights they need in mobile analytics, personalization, social media, and big data. Come to Summit and discover how Adobe can provide all the integrated solutions a marketer needs. From hands-on training to breakout sessions, keynotes, and panel discussions, at Adobe Summit 2015 you’ll learn how to create, measure, and maximize digital experiences to build brand loyalty and capture new customers, whether you’re new to digital marketing or an experienced veteran. Discuss strategies and best practices for optimizing web analytics, social, media optimization, testing and targeting, cross-channel campaign management, and web experience management. 

      Read more

      http://summit.adobe.com/na/
  • March 11
    • Toronto International
      March 11, 2015 - March 12, 2015

      Dx3 Canada 2015

      Conference/Events
      Tags: Advertising Marketing

      Dx3 is Canada’s largest conference and trade show dedicated to digital marketing, digital advertising and digital retail. It brings agencies, brands, publishers and retailers together for two days of networking and education.

      Read more

      http://www.dx3canada.com/
  • March 12
  • March 13
  • March 15
  • March 25
    • Dallas Texas
      March 25, 2015 - March 27, 2015

      BIA/Kelsey NATIONAL

      Conference/Events
      Tags: Advertising Marketing

      BIA/Kelsey NATIONAL is built on the foundation of the annual BIA/Kelsey flagship conference. It takes everything BIA/Kelsey 2015 has to offer, and views it through the perspective of national brands, agencies, franchises and multi-location businesses.

      Digital media and marketing execs come to this event to learn how national brands, franchises and multi-location businesses are building local strategies to successfully drive consumer awareness and revenue.

      The program is case study-centric, providing a powerful view into the strategies, technologies and platforms that are succeeding and gaining traction.

      Read more

      http://www.biakelsey.com/national/
    • San Diego California
      March 25, 2015 - March 27, 2015

      Social Media Marketing World 2015

      Conference/Events

      Social Media Marketing World 2015 is the world's largest social media marketing conference.

      Join 2,500 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas--brought to you by Social Media Examiner.

      Your presenters include Guy Kawasaki, Mari Smith, Chris Brogan, Jay Baer, Ann Handley, Michael Stelzner, Michael Hyatt, Laura Fitton, Joe Pulizzi, Mark Schaefer, Cliff Ravenscraft, Nichole Kelly, Ted Rubin, Chalene Johnson, Darren Rowse, Joel Comm, Kim Garst, Martin Shervington, Marcus Sheridan, Gini Dietrich, Pat Flynn, John Jantsch, Andrea Vahl, and Brian Clark--just to mention a few! Dozens of the world's top brands will also be presenting.

      Read more

      http://bit.ly/1B3aPTa
    • New York New York
      March 25, 2015

      15th Annual Horowitz Cultural Insights Forum

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      The 15th Annual Horowitz Cultural Insights Forum is a pioneering research- and strategy-driven event recognizing multicultural consumers’ value for and influence on the media, entertainment, and technology industries. The theme of this year’s Forum is IDENTITY MATTERS: Be Relevant in a Multiplatform World. Join 400 executives and leaders from the media, advertising, technology, and financial industries as we explore how and whyall the nuances of identity—including race, psychographics, and culture—play an integral role in targeting and engaging today’s consumers.

      Read more

      www.culturalinsightsforum.com
  • March 26
    • Miami Florida
      March 26, 2015

      SES Miami

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Planning

      Taking place on March 26, SES Miami is a two-track search marketing event, where you'll hear about SEO and Paid Search tactics and how to measure campaign successes. Led by the industry's top practitioners and innovators, our educational program and agenda are designed to help SEO specialists, digital marketers, webmasters, developers and business leaders meet their marketing needs.

      Read more

      http://sesconference.com/miami/
  • March 29
  • March 30
  • March 31
  • April 12
  • April 14
    • Google Location TBD California
      April 14, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-APR15
  • April 20
    • New York New York
      April 20, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-APR15
  • April 21
    • New York New York
      April 21, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      This workshop will introduce you to a five-step process for effective brand building. The rationale behind each step will be explained. Numerous recent examples regarding how each step in the process has been applied by successful brands will be provided. You will work with colleagues on a case study to acquire hands-on experience applying each of the concepts you are learning. You will explore issues that arise after a brand has been successfully developed and launched. These include measuring success, determining brand architecture, and developing brand extensions. For each of these issues, you will learn concepts and techniques used by successful brands. You will again have the opportunity to apply what you learn working on case studies with your colleagues.

      Read more

      http://www.ana.net/training/show/id/BB-APR15
  • April 29
    • Nashville Tennessee
      April 29, 2015

      Marketing United

      Conference/Events
      Tags: Branded Content Marketing

      Emma, a provider of best-in-class email marketing software and services, today announces Marketing United, a three-day conference for marketers to come together to share successes and challenges, learn from industry leaders and network in downtown Nashville, one of America’s fastest-growing cities. 



      Read more

      http://www.marketingunited.com/
  • May 03
  • May 04
  • May 05
    • New York New York
      May 5, 2015

      Principles of Programmatic Media

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      This comprehensive curriculum delivers the essential insights into the world of programmatic media. Participants will understand all the components and key ingredients for mastering programmatic opportunities, such as guaranteed inventory, private marketplaces, bidding strategies and the crucial requisite of how audience data is collected and applied in delivery of media. Visit our website for a complete course description. Read more

      www.laredogroupseminars.com
  • May 13
    • New York New York
      May 13, 2015

      Effective Email Marketing

      Seminar/Workshop
      Tags: Marketing

      This course teaches winning email marketing strategies applicable immediately to acquiring and retaining more valuable customers.  Join us as we delve deeply into everything from email lists and databases to creative and testing while demonstrating new approaches to content and messaging that will get you noticed in a crowded marketplace. Read more

      http://www.ana.net/training/show/id/EEM-MAY15
    • Rye Brook New York
      May 13, 2015

      Westchester Digital Summit

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      We sold out in 2014, and we’re now expanding to a two day event in 2015. Named a “Must-Attend Marketing Conference for Leaders in ‘14” by Forbes, the Westchester Digital Summit brings together the best minds in tech and the savviest of digital marketers. We’re cultivating a tradition of learning, collaboration and empowerment to stimulate and electrify you, bringing a new digital edge to your business, company or brand. Experience the conference that has completely changed the game within the technology and marketing industries from May 13th-May 14th, 2015. Hear industry leaders from companies such as Travelocity and the New York Times discuss their professional insight regarding the best strategies to utilize in order to thrive in today’s industry.

      Read more

      www.westchesterdigitalsummit.com
  • June 01
  • June 03
    • Chicago Illinois
      June 3, 2015

      CRMC 2015

      Conference/Events
      Tags: Marketing

      Over its 21 year history, CRMC has become the premier event for Retail Marketing & CRM Executives. The 2015 agenda is packed with case studies from top executives at leading retail firms. A diverse group of experts will also cover digital marketing, mobile and social media, customer behavior, the economy, and other topics of importance to retail CRM practitioners. CRMC 2015 will take place at the beautiful Hilton Chicago from June 3 – June 5, 2015.

       

      Read more

      http://www.thecrmc.com
  • June 04
    • New York New York
      June 4, 2015

      North American Effie Awards Gala

      Awards/Nomination
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      The 47th Annual North American Effie Awards Gala will honor the most effective communications cases in the United States and Canada.  The North American Effie Awards has over 40 categories, including:  Products & Services, Business Challenges, Health, Media, Shopper Marketing, Specialty and GoodWorks.  Since 1968, the winning an Effie Award has become a global symbol of achievement.  Winners and finalists for the North American Effie Awards will be factored into the Effie Index, which identifies and ranks the marketing communications industry's most effective agencies, advertisers and brands by analyzing finalist and winner data from Effie Worldwide's competitions in over 42 countries. Read more

      www.effie.org
  • June 16
    • New York New York
      June 16, 2015

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-JUN15
  • July 14
    • Chicago Illinois
      July 14, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-JUL15
  • September 13
  • September 17
    • New York New York
      Sept. 17, 2015

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI? Read more

      http://www.ana.net/training/show/id/CM-SEP15
  • September 28
    • Denver Colorado
      Sept. 28, 2015 - Sept. 30, 2015

      BIA/Kelsey SMB

      Conference/Events
      Tags: Advertising Marketing

      BIA/Kelsey SMB is built on the foundation of the annual BIA/Kelsey flagship conference. It takes everything BIA/Kelsey 2015 has to offer, and views it through the perspective of SMB solution providers and technology partners.

      Digital media and marketing execs attend this conference to learn which tools in the digital marketing toolkit are getting the most attention from SMBs, and to meet the partners who can help them best address the needs of their SMB customers.

      The program focuses on platforms and partners, providing a clear view into the solutions that are truly gaining traction with SMBs and the media and marketing companies that serve the needs of SMBs.

      Read more

      http://www.biakelsey.com/smb/
  • October 05
    • New York New York
      Oct. 5, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-OCT15
  • October 18
  • October 20
    • New York New York
      Oct. 20, 2015

      Google mLab: Transforming Your Mobile Marketing Customer Experience

      Seminar/Workshop
      Tags: Marketing

      In this mobile innovation lab, senior marketers will build innovative mobile experiences for their customers, learn best practices for more relevant advertising and integrate measurement approaches to be able to quantify the full value of mobile across the path-to-purchase.  This lab delivers a hands-on learning opportunity to share and learn from the latest results of new approaches to mobile marketing from leading marketers, and provides a testing ground to build experiments with new innovative marketing ideas to develop the mobile marketing capability of your company’s organization. Read more

      http://www.ana.net/training/show/id/MLAB-OCT15
  • November 05
    • New York New York
      Nov. 5, 2015

      From Insights to Great Messaging

      Seminar/Workshop
      Tags: Marketing

      This program focuses on key Client responsibilities that ensure optimal insight-driven creative output. Moreover, it addresses Insights’ impact across the entire Marketing Mix and product – service Innovation. Course content has been developed through extensive work with major Advertising Agencies and advertisers, across multiple industries. Importantly, the course has been developed considering Global Marketing Community. Thus, concepts-tools presented are equally applicable regardless of region/industry, public/private sector, profit/non-profit. Read more

      http://www.ana.net/training/show/id/GM-NOV15
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