56 events found

  • May 04
    • Key Largo, Florida
      May 4, 2016 - May 7, 2016

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      The five Ws of journalism are now being applied to the new media consumer that drives publishers business models. Who, what, where, why and how – are device, empowered, always-on, media drenched consumers finding and using content? The basics of discovery and use are changing rapidly – across devices, fragmented around the day, via social and search channels, in and out of third party apps, and under countless new circumstances. At the annual Spring Publishing Insider Summit we follow the new media consumer and explore the contours of a user-centric publishing future.

      Read more

      http://www.mediapost.com/publishinginsidersummit/
    • Key Largo, Florida
      May 4, 2016 - March 7, 2016

      Search Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Search advertising and marketing continue to adapt to changes in advertising like a Chameleon running across the colorful landscape of the Ocean Reef Club in Key Largo, Fla., where the brightest minds and top search talent will gather in May to discuss and debate storytelling, machine learning algorithms, metrics and performance, shopping, paid search, and native advertising. 

      Content and data have become key elements for search experts, and cross-channel targeting increasingly complicated to track and measure as millions of devices coming online. Traditional search engine marketing will not disappear anytime soon, but marketers must become more familiar with how ad-buys and bids will have the intelligence to identify multiple types of media across devices, integrating data silos from emails, text messages, calendar invitations, and more. 

      Discover what's next. Join us at the May 2016 MediaPost Search Insider Summit as experts explore where data, machine learning and artificial intelligence fit into search and advertising.

      Read more

      http://www.mediapost.com/searchinsidersummit/
    • Charlotte, North Carolina
      May 4, 2016 - May 5, 2016

      Digital Summit Charlotte

      Conference/Events
      Tags: Marketing Mobile

      Digital Summit will feature keynotes from Microsoft’s Behavioral Scientist Matt Wallaert and AOL’s director of Consumer Analytics & Research Cortney Henseler along with over 40 presentations from digital thought leaders at top brands including Google, Pandora, Microsoft, Expedia, Salesforce, Intel, Delta and many more.
      Read more

      digitalsummitcharlotte.com
    • New York, New York
      May 4, 2016

      SheWorx Lunch w/ Ben Sun, Co-founder and Partner of Primary Ventures

      Conference/Events
      Tags: Marketing

      Topic: Venture capital through the lens of an entrepreneur. What advantages does an investor with an entrepreneurial background bring to the table? As an entrepreneur turned VC, how has your time as a VC changed your perspective as an entrepreneur? If you quit being a VC and became a full time entrepreneur again, what would you do differently in the early days of your start up versus what you did originally?

      Read more

      https://www.squadup.com/events/sheworx-lunch-w-ben-sun-co-founder-and-partner-primary-ventures
  • May 06
    • Los Angeles, California
      May 6, 2016

      Digital Growth Summit #5 | Playa Vista | May 6th 2016

      Conference/Events
      Tags: Marketing

      What: 10 panel topics that help brands and businesses build a better online presence to attract more customers.
      Why: In one full day each attendee will learn tactical formulas they can instantly implement at their company (and network with other professionals).
      Where: Microsoft Los Angeles Headquarters, 13031 W. Jefferson Boulevard, LA 90094
      Who: This event is limited to 120 professionals from brands, businesses, startups and agencies that want to learn key tips and trends from panelists.


      Read more

      https://medialeaders.com/digital-growth-summit/
  • May 09
    • Chicago, Illinois
      May 9, 2016 - May 11, 2016

      Brandwatch NYK Conference

      Conference/Events
      Tags: Marketing

      Join social insights platform, Brandwatch and the smartest minds in social intelligence, to learn, network and elevate your work in 2016 and beyond. Become inspired by stories of how social data is changing the world’s biggest brands and take away smart ides you can apply to your business.


      Read more

      http://nyk.brandwatch.com/
  • May 16
  • May 17
    • New York, New York
      May 17, 2016

      APPY Awards @ Internet Week

      Awards/Nomination ★ Featured
      Tags: Internet Week Marketing Mobile

      Appy Awards celebrated excellence and creativity in app design around the world on all platforms. Appy Awards 2015 is now open for entries. The deadline is April 8, 2016. Read more

      http://www.mediapost.com/appyawards/
    • New York, New York
      May 17, 2016

      OMMA Programmatic @ Internet Week

      Conference/Events ★ Featured
      Tags: Advertising Internet Week Marketing

      This has not been a good year for ad tech middlemen. Consumers are blocking fed up with data-harvesting, laggy Web experiences and resorting to ad blockers. Marketers are tired of opaque fee structures and exploring wresting more control of the stack. Publishers are wising up to the value of their own data and starting to use tools that better control supply, pricing, transparency. And everyone seems to be demanding consolidation, simplification and relief from the overhead tech tax from every new layer to the stack. 

      At this year's Internet Week edition of OMMA Programmatic we explore how marketers and publishers both are changing the art of the programmatic deal. In the morning we explore buy side imperatives, from creating better advertising experiences in response to blocking to the pros and cons of bringing the stack in house. In the afternoon we shift focus to the inventory itself, from the new technologies and techniques around publisher header bidding to the migration of programmatic platforms to TV sales.

      OMMA Programmatic explores how the traditional main forces in media, marketer and publisher, are reclaiming control of a process long dominated by the tech middlemen. The new art of the deal is starting to look more like the old one.

      Read more

      http://www.mediapost.com/ommaprogrammatic/
    • New York, New York
      May 17, 2016
    • New York, New York
      May 17, 2016 - May 18, 2016

      Mirren Live New York

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Planning

      The industry event focused on agency business model and agency new business innovation. Learn from the rule breakers, the contrarians, the innovators that are reinventing new business in 2016. Join us and 400 agencies as they take in 50+ speakers in 30+ sessions over 2 jam-packed days. This event has sold out every year for the last 11 years.
      Read more

      http://mirrenlivenewyork.com/
    • Chicago, Illinois
      May 17, 2016 - May 18, 2016

      Measuring Marketing ROI

      Seminar/Workshop
      Tags: Marketing

      This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

      Read more

      https://www.ama.org/events-training/Training/Pages/Measuring-Marketing-ROI---2016---Chicago,-IL.aspx
  • May 18
    • New York, New York
      May 18, 2016

      OMMA Marketing Tech @ Internet Week

      Conference/Events ★ Featured
      Tags: Internet Week Marketing

      It’s not the technology; it’s the business goal. After years of chasing bright, shiny media platforms and automated advertising, marketers are looking inward. How do they make the digital revolution serve real business goals, strategic outcomes, customers?

      Meet the new stack: DMPs, CRM, clouds, data mining, automation tools, social listening, blog builders, CMS, attribution models, email platforms, analytics. Same as the old stack?

      Let’s hope not. At the first OMMA Marketing Technology conference we focus on how marketers and their agencies finally can aim technology and automation at mission critical business goals – leads, conversions, brand differentiation, sales, deeper, longer customer relationships, and, yes, even more efficient media buying. But this time around, how do they look through the glare of new technology – the clutter of the stack – and keep their eyes on business goals.

      Read more

      http://www.mediapost.com/ommamarketingtech/
  • May 19
    • New York, New York
      May 19, 2016

      OMMA Video @ Internet Week

      Conference/Events ★ Featured
      Tags: Advertising Internet Week Marketing

      Social platforms are not just a new distribution channel for streaming media. This is video storytelling and consumption redefined. At the Internet Week edition of OMMA video we tune into the new opportunity and challenge of telling marketers' stories in the radically new video consumption contexts of Facebook Video, Snapchat Stories, Twitter, Instagram, Vine and more. 

      This is not our father's prime time or even our older sister's YouTube. How do marketers craft narratives that catch attention in the nano-seconds of a lightning fast scroll habit? How do they find an authentic format that is native to environments that trade in self expression, not lean back consumption? And most important: can these platforms evolve from being the cool new hangouts to being measurable, reliable advertising opportunities with demonstrable ROI?

      Read more

      http://www.mediapost.com/ommavideo/
  • May 21
  • May 23
  • May 25
  • May 26
  • June 01
  • June 02
  • June 05
    • Amelia Island , Florida
      June 5, 2016 - June 8, 2016

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Email automation is quickly moving from a nice-to-have strategy to a must-have as consumers continue to expect more personalized experiences from brands. Successful implementation of automation requires sophisticated strategizing, good technology and a human touch in order to deliver ROI. Join us as we explore how leading brands are executing automation in email and how testing, optimization and smart management of CRM systems are helping email marketers accomplish these goals. Read more

      http://www.mediapost.com/emailinsidersummit/
    • Amelia Island, Florida
      June 5, 2016 - June 8, 2016

      Email Insider Summit

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      As consumers embrace a multitude of devices, marketers have more of an opportunity than ever to connect to their customers. Yet this cross device, cross channel world can make it difficult to deliver personalized experiences to customers. Successful implementation of cross channel marketing requires sophisticated tracking for a better understanding of your customers and deep personalization.

      Join us as we explore how leading brands are executing a single user view to track the customer journey across devices and how conversion rate optimization is taking testing beyond A/B splits. At the show, email marketing experts will also be discussing topics including: how to make the most out of reporting tools, finding loyalty in the competitive landscape and database growth.

      We will hear from global brands about vendor-brand relationships and how to overcome email issues when mailing across borders. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

      Read more

      http://www.mediapost.com/emailinsidersummit/
    • San Antonio, Texas
      June 5, 2016

      VMA Media: Mobilenomics

      Conference/Events
      Tags: Ad Tech Advertising Marketing Media Buying/Selling Media Planning Mobile

      It’s time to stop thinking about mobile as a series of one-off campaigns and start looking at the bigger picture – how to make mobile marketing work for your brand objectives. Read more

      http://vmamedia.com/event/mobilenomics-summit-2/
  • June 06
    • San Diego, California
      June 6, 2016

      Sustainable Brands '16 San Diego

      Conference/Events
      Tags: Marketing

      Discover how global brand leaders like Unilever, CVS Health, HP and Target are succeeding by Activating Purpose with sustainability-led innovation to create and scale positive impact. Join global business leaders for SB’16 San Diego, CA, June 6-9, 2016. Read more

      http://sbshare.co/1Wx2gdK
  • June 07
  • June 08
    • Amelia Island , Florida
      June 8, 2016 - June 11, 2016

      Advanced TV Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      The great wave of data—driven, highly targeted audience buying that defined digital advertising in recent years is poised to redefine and redirect the mother lode of all advertising budgets – TV. At the first Advanced TV Insider summit we clarify what has already emerged as a complicated and diverse set of disciplines. “Data-infused” segmentation leverages digital profiles to parse and hyper-target TV buys. Addressable platforms can send specific ads to individual households during local avails. And programmatic platforms automate the process of targeting ads towards specific TV inventory in real time. 

      At the inaugural ATV Insider Summit we tease out the differences among these approaches – how they work, complement or challenge incumbent methods of TV. But most importantly, the ATV Insider Summit positions leaders in the field to determine the ways in which emerging technologies and techniques will redefine their field. Read more

      http://www.mediapost.com/tvinsidersummit/
    • Amelia Island, Florida
      June 8, 2016 - June 11, 2016

      TV Insider Summit

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      The great wave of data—driven, highly targeted, programmatic buying of audiences that has defined digital advertising in recent years is poised to redefine and redirect the mother lode of all advertising budgets – TV. At MediaPost's first TV Insider Summit we clarify what the future will look like for what we used to call "TV." There has already emerged a complicated and diverse set of disciplines to manage the transition: “data-infused” segmentation leverages digital profiles to parse and hyper-target TV buys; addressable platforms can send specific ads to individual households during local avails; programmatic platforms automate the process of targeting ads towards specific TV inventory in real time. 

      At our inaugural TV Insider Summit we will tease out the differences among these approaches – how they work, complement or challenge incumbent methods of TV buying and selling. But most importantly, the TV Insider Summit will position leaders in the field to understand and influence the ways in which emerging technologies and techniques will redefine their field. Read more

      http://www.mediapost.com/tvinsidersummit/
  • June 15
    • Chicago, Illinois
      June 15, 2016

      CRMC 2016

      Conference/Events
      Tags: Marketing

      Over its 22-year history, CRMC has become the premier event for Retail Marketing & CRM Executives. The 2016 agenda will be packed with case studies from top executives at leading retail firms. CRMC 2016 will be the year of “Navigating the Future of CRM”. Expect to hear from a diverse group of retail experts that will cover digital marketing, mobile and social media, customer behavior, generational marketing, the economy, and other topics of importance to retail CRM practitioners. Plus, discover what the top retail brands are doing to stay ahead of competition and consumer trends.

      Read more

      https://www.thecrmc.com
    • Charlotte, North Carolina
      June 15, 2016 - June 16, 2016

      SEO in 2016

      Seminar/Workshop
      Tags: Marketing

      If your organization has a website and you contribute—or want to contribute—to digital, search, online or integrated strategies, this session will arm you with the practical, actionable tips that you need. Knowledge of computers, basic Internet terminology and a cursory understanding of Internet marketing is desired. A basic understanding of search engines will be helpful but is not required. Read more

      https://www.ama.org/events-training/Training/Pages/SEO-in-2016---Charlotte,-NC.aspx
    • Berlin, International
      June 15, 2016

      FirstScreen

      Conference/Events
      Tags: Ad Tech Advertising Marketing Media Planning Mobile

      AppLift, in partnership with conference organization specialists Online Marketing Rockstars, announced FirstScreen, the first conference entirely dedicated to mobile performance advertising and advertising technology. FirstScreen will take place on June 15, 2016 at Urania in Berlin. Keynote sessions will be held by innovative industry leaders to discuss the most pressing challenges facing mobile marketers and performance advertisers today.

      Read more

      http://www.firstscreenconf.com/
  • June 19
  • June 22
  • June 23
    • San Luis Obispo, California
      June 23, 2016 - June 25, 2016

      2016 Marketing and Public Policy Conference

      Conference/Events
      Tags: Marketing

      The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations. Read more

      www.ama.org/publicpolicy
  • June 26
  • June 27
    • Albufeira, Portugal, International
      June 27, 2016 - June 30, 2016

      Email Insider Summit (Europe)

      Conference/Events ★ Featured
      Tags: Marketing

      Email is the powerhouse in a digital marketer's toolkit. According to the DMA, for every $1 spent on email marketing, marketers see an average return of $44.25. But it takes a strategic and sophisticated approach to email to deliver the ROI.

      Join us as we explore how organizations are executing automation in email and how predictive modeling, optimization and advanced reporting are helping email marketers go beyond the basics. At the show, we will also be discussing topics including: conversion, optimization, testing and segmentation; and the new rules in email deliverability.

      We will hear from global brands about email's power and its ability to create intimacy with customers. Leading brands will also discuss the gamification of email and how to hunt for the right vendor. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

      Read more

      http://www.mediapost.com/emailinsidersummiteurope/
    • Albufeira, International
      June 27, 2016 - June 30, 2016

      Email Insider Summit (Europe)

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      As consumers embrace a multitude of devices, marketers have more of an opportunity than ever to connect to their customers. Yet this cross device, cross channel world can make it difficult to deliver personalized experiences to customers. Successful implementation of cross channel marketing requires sophisticated tracking for a better understanding of your customers and deep personalization.

      Join us as we explore how leading brands are executing a single user view to track the customer journey across devices and how conversion rate optimization is taking testing beyond A/B splits. At the show, email marketing experts will also be discussing topics including: how to make the most out of reporting tools, finding loyalty in the competitive landscape and database growth.

      We will hear from global brands about vendor-brand relationships and how to overcome email issues when mailing across borders. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

      Read more

      http://www.mediapost.com/emailinsidersummiteurope/
  • June 29
  • July 11
  • July 12
  • July 19
    • Los Angeles, California
      July 19, 2016

      OMMA Los Angeles

      Conference/Events ★ Featured
      Tags: Advertising Marketing

      Sure, the entire media and marketing economy is in “crisis.” Media business models are imploding. Ad-tech is stalling. Media buying complexity is stifling. Privacy is compromised. Advertising effectiveness, the agency model itself, struggle to prove themselves.

      But what comes out the other end of these crises? What shape and character should and could the media landscape of 2021 take? 

      For a day, Mediapost engages the marketing, agency, content and tech worlds to peer beyond au courant hand wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?

      More to the point, what are the real opportunities in a marketing economy that surely will – must – change radically in the next few years?

      Read more

      http://www.mediapost.com/omma-la/
  • August 02
  • August 03
  • August 04
  • August 05
  • September 20
  • September 21
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