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American Marketing Association Presents: Successfully Managing the Creative Process


This workshop is designed to give you a solid framework to develop and provide
strong creative direction, to guide and steward the creative process, to
evaluate whether tactical directions are strong and to present creative ideas to
your management.

The creative process is, by definition, often free-flowing and loosely defined, but to be successful in marketing, you need to balance creatively with structure.

This workshop is designed to give you a solid framework to develop and provide strong creative direction, to guide and steward the creative process, to evaluate whether tactical directions are strong and to present creative ideas to your management. 

This program focuses on the underpinnings of effective creative: objectives and strategies. You’ll get tried-and-true tools used by leading organizations, and hands-on experience in developing and evaluating strategic alternatives.  

Successfully Managing the Creative Process Learning Objectives:
-Understand and practice the development and evaluation of a successful creative strategy Know the right information that leads to strong creative output -Be better able to align the team on direction
-Understand how Brand Personality is used to strengthen creative efforts
-Learn how to strengthen tactical ideation and results
-Learn how to better evaluate the creative product and measure its effectiveness
-Be better prepared to present and sell creative direction and creative output to your management  

Successfully Managing the Creative Process Who Should Attend?

This session can benefit both B-to-B and B-to-C corporate and agency-side marketers who would like to see improved results in the quality, effectiveness and value of their internal and external communications efforts.

Learn more and register!


Contact: Kari Mueller American Marketing Association , 3125429000, conferences@ama.org

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