Content Marketing: Harnessing the Power of Content to Fuel Your Brand

• Sheraton New Orleans Hotel 500 Canal Street, New Orleans Louisiana
• May 15, 2014 - May 16, 2014
  
• https://www.ama.org/events-training/Training/Pages/2014-ts-Content-Marketing---New-Orleans,-LA.aspx?tab=home

Content marketing is one of the hottest topics for B-to-B and B-to-C marketers today. It is the new currency that drives brand engagement in a world of empowered consumers. It is about sharing information, rather than pitching products. Great content fuels marketers’ efforts to reach and engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. Learn how to build an effective brand content marketing strategy by harnessing the power of storytelling.

This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results. 

Contact: Kari Mueller American Marketing Association , 3125439002, kmueller@ama.org