Engage: Hispanics

• Radisson Martinique on Broadway, New York New York
• Sept. 17, 2015
  Start Time: 08:00:00
• http://www.mediapost.com/engage-hispanics/

Welcome to the new mainstream. It is more than a number game. The $1 trillion in spending among 52 million Hispanic and Latino consumers is more than a big,underserved target for advertisers. This fastest-growing segment in the U.S is also on the leading edge of social, mobile and digital media use. The identities, values and brand loyalties of the next generation of a more multicultural American consumer are being shaped here. At the second edition of Mediapost’s new Engage: Hispanics event we explore the ways in which marketing to Hispanic consumers today, prepares brands for the future of all marketing: digital-first, social media-centric, fully untethered and with rich ethnic identities. 

Engage: Hispanics will explore:

• How all marketers can learn from the digital-first behaviors of Hispanic consumers on mobile, OTTvideo and social platforms.
• Navigating the wealth of national, bi-cultural and language identifications in the many Hispanic markets.
• The unique challenge for media buyers and planners to assemble Hispanic audiences on a national basis
• What is the “Total Market” approach and is it resulting in better campaigns?
• The digitally-powered path to purchase
• Challenges of advertising to the most social/mobile segment in the nation.
• Best practices in messaging, language, culture for a diverse audience.

More than the largest under-tapped market, Hispanic/Latino consumers At Mediapost’s Engage: Hispanics conference, we help advertisers better understand their targets and perfect their aim.

Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com