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The power of digital marketing for political campaigns is no wonky secret anymore. And as unprecedented mountains of cash drive TV prices ever higher, every other available screen will become contested terrain in the coming political battle. The question is not whether to work digital as hard as you can. On the eve of the first caucuses of the 2016 cycle, the key questions now are how best to organize your people around digital? How and where to allocate paid, owned and earned media across display, search and countless social platforms? How can you bring online precision and efficiency to offline efforts? How do you track and target your base and your prospects not only across screens but across their mail boxes, neighborhoods and front stoops? And how do you fact check the claims of vendors with all of those new and improved political marketing tools that have taken aim at your campaign budgets?
Marketing: Politics
- Hyatt Regency Washington on Capitol Hill, DC , Washington, DC District Of Columbia
- Jan. 20, 2016
Start Time: 09:00:00 - http://www.mediapost.com/marketing-politics/
The power of digital marketing for political campaigns is no wonky secret anymore. And as unprecedented mountains of cash drive TV prices ever higher, every other available screen will become contested terrain in the coming political battle. The question is not whether to work digital as hard as you can. On the eve of the first caucuses of the 2016 cycle, the key questions now are how best to organize your people around digital? How and where to allocate paid, owned and earned media across display, search and countless social platforms? How can you bring online precision and efficiency to offline efforts? How do you track and target your base and your prospects not only across screens but across their mail boxes, neighborhoods and front stoops? And how do you fact check the claims of vendors with all of those new and improved political marketing tools that have taken aim at your campaign budgets?
Contact: Maya Abulashvili MediaPost , 212-204-2000, maya@mediapost.com
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