Innovation in Marketing: Influencing Consumer Preferences Through Brand Activation

• 165 West 57th Street, New York New York
• Oct. 25, 2016
  Start Time: 6:00 PM
• http://www.eventbrite.com/e/innovation-in-digital-marketing-tickets-27793240330?aff=mediapost

Constant connectivity is shaping the consumer experience. During this session, you will gain new insights into the changing world of digital marketing and brand activation from senior marketing executives.

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Constant connectivity is shaping the consumer experience. During this session, you will gain new insights into the changing world of digital marketing and brand activation from senior marketing executives.

Topics that will be covered include:

• User fragmentation – What the implications are for marketers

• Creating marketing strategies that deliver business results

• Measuring impact: Do formats matter?

• Predictions for the future of digital

Moderator

Josep Valor
Professor of Information Systems, IESE Business School
Doctor of Philosophy (Operations Research), Massachusetts Institute of Technology
Doctor of Sciences in Medical Engineering, Harvard/MIT Division of Health Sciences and Technology

Prof Valor's research examines the impact of ICTs on competitiveness in the telecommunications, media and IT sectors. He has served in numerous government task forces for the development of the Information Society and the modernization of the public administration. Prof. Valor has authored several books on the information and telecommunications hyperindustry and information systems management.

Featuring

Reena Jana
Narrative Strategy Leader
IBM

Reena has held numerous content innovation roles, as product owner and executive editor of internal digital storytelling platforms, as well as editor-in-chief of THINK Leaders. Reena contributed to Fast Company, HBR.org, Fortune, and spoken at SXSW and the Net Impact conference.

David Rubin
Senior Vice President, and Head of Brand
New York Times

David has marketed brands in multiple categories from consumer products to digital media and across a broad spectrum of consumer segments. Prior to working at The Times, David was at Pinterest where he led the community, marketing, brand, and research teams and was charged with expanding the appeal of the Pinterest brand, particularly internationally.

Mark Singer
Deloitte Digital Agency Leader
Deloitte Consulting LLP

Mark is a Principal at Deloitte Consulting LLP leading the Digital Agency offering within Deloitte Digital. With over 18 years of experience, he brings a powerful combination of creative intuition mixed with marketing know-how and technological acumen. Mark helps clients transform their brand into modern multi-dimensional marketers with an integrated focus on customer experience, data and insights, design, content creation, media, production, and technology-based engagement platforms.

Cost

$35 for Current Members of the NYAMA
$35 for Current Members of the NY chapter of MENG
$45 for Non- NYAMA Members

Food and Beverages will be served

Contact: Molly Purcell NYAMA , 6467015367, info@nyama.org